Last Updated on September 3, 2023 by Editor
Courtesy: Publicfast newsletter dated 10 March 2023
Every second major brand works with more than 10 influencers. But why? Now influencers communicate with their audience as with friends, they are trusted and listened to.
A brand can easily win the heart of a client and sell its services if it is correctly presented by the right influencer. And yes, finding the right influencer is not as easy as it seems at first glance.
First of all, you need to know who your target audience is. In the future, you will need to compare your audience and potential opinion leader and only then start cooperating when you understand that they coincide.
Now you understand in which direction you need to look and it is important to analyze the parameters that you should evaluate when searching for influential people for your business:
Reach
The number of subscribers alone won’t tell you anything. An opinion leader should provide reach statistics in all formats that interest you.
Engagement
This metric will tell you even more than coverage. The ratio of impressions to useful actions = this is actually a qualitative indicator. If you cannot acquire such analytics from opinion leaders, see how many comments subscribers leave them.
If they are willing to make contact and respond, then this is a living audience.The number of ads on the page.
Check how often the influencer posts ads The optimal amount is up to 5 times a month.
Ad quality
If other publications sound lively and look organic – this is the key to success. An opinion leader should present the product as a personal experience and make subscribers want it.
We already understand who to look for and now an obvious question arises – where can you find influencers for your business? Here are some ideas:
- Use hashtags on social media.
- Search for specific top lists according to the category and location.
- Discovery by Publicfast (25m creators across Instagram and Youtube already available in our database, and it’s keeps growing. You can filter by category, country, key words and subscriber).
Have a nice day!
Stay safe,
Vitalii
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